Amazon Prime UK 2025 – Our Report on the Best Amazon Device Deals
While Amazon Prime Day 2025 has concluded (ending on October 8th), we're excited to share that many exceptional deals continue! Amazon is still offering incredible discounts on their own devices through Limited Prime Deals and Prime Exclusive Deals. Shoppers across the UK can still find outstanding discounts on Amazon's devices. From home security to streaming entertainment, smart displays, and kid-friendly Alexa speakers, these ongoing deals feature some of the deepest price cuts we've seen in years.
Our team has reviewed dozens of current offers to highlight the top five Amazon device deals worth your attention. These Limited Prime Deals and Prime Exclusive Deals were hand-picked not just for their steep discounts, but also for their popularity, customer satisfaction, and overall value for money. If you're planning to upgrade your home with Amazon tech, these are the devices you don't want to miss.
Ring Battery Video Doorbell – Secure Your Home for Less
Home security is more affordable than ever with the Ring Battery Video Doorbell. Now at just £39.99, this wireless doorbell delivers crisp HD video, color night vision, and motion alerts, giving you peace of mind day and night. With a quick DIY installation, it's one of the most practical Prime Day deals for homeowners.
Amazon Fire HD 10 Tablet – Portable Power and Entertainment
The latest Fire HD 10 Tablet is down to £69.99, making it an unbeatable buy for streaming, browsing, and productivity on the go. Featuring a 10.1" Full HD display, a faster octa-core processor, and up to 13 hours of battery life, this tablet is perfect for travel, studying, or relaxing at home.
Amazon Fire TV 43-inch Omni QLED – Cinema at Home
If you're ready for a TV upgrade, the Fire TV 43-inch Omni QLED is one of the standout Prime Day offers. Priced at £289.99, it combines Quantum Dot Display technology with Dolby Vision IQ and hands-free Alexa control for a stunning entertainment experience. This deal represents one of the biggest discounts we've seen on Fire TVs this year.
Amazon Fire TV Stick 4K – Stream Smarter
Streaming fans will love the Fire TV Stick 4K, now just £25.99. Supporting Wi-Fi 6, Dolby Vision, HDR10+, and Dolby Atmos, it delivers ultra-smooth streaming with stunning visuals and immersive sound. Whether you're watching Netflix, Prime Video, or gaming with Xbox Game Pass, this is a Prime Day essential.
Echo Dot Kids – Smart Fun for the Whole Family
Families will appreciate the Echo Dot Kids, available for only £29.99. This kid-friendly Alexa speaker includes one year of Amazon Kids+ content, parental controls, and fun animal designs. It's a safe and entertaining way to introduce children to the world of smart devices.
Taken together, these deals showcase why Prime Day is such a highly anticipated event. With discounts ranging from 47% to 60% off, these products represent the best value across Amazon's device lineup. Whether you're looking to secure your home, enjoy next-level streaming, or keep the kids entertained, Amazon Prime Day UK 2025 is the perfect time to invest in smart tech that lasts.
Why These Deals Matter: Beyond the Discounts
What makes these particular deals noteworthy isn't just the percentage savings, but the timing and market context. Amazon typically reserves its deepest discounts for older model devices, but this year's Prime Day includes several recently-released products that rarely see significant price reductions. The Fire TV Stick 4K, for instance, only launched in early 2024, yet it's already seeing a 57% discount that brings it well below competing streaming devices from Roku and Google.
For UK consumers, these deals also represent excellent value when compared to typical high street prices. The Ring Video Doorbell, for example, typically retails for £99.99 in physical stores, making the £39.99 Prime Day price a genuine bargain rather than an artificially inflated discount. Similarly, the Fire HD 10 Tablet's £69.99 price point undercuts most budget Android tablets while offering superior integration with Amazon's ecosystem.
The smart home integration aspect shouldn't be overlooked either. These devices work seamlessly together through Amazon's Alexa platform, creating a cohesive smart home experience that's both affordable and user-friendly. For families building their first smart home setup, this Prime Day represents an opportunity to acquire a complete ecosystem at a fraction of the usual cost.
Ring Battery Video Doorbell
DIY Wireless Video Doorbell Camera with Head-To-Toe View, HD Video. Easy to install in just 5 minutes with built-in battery.
- Head-To-Toe View for complete coverage
- HD Video with Colour Night Vision
- Person and Package Alerts
- Easy 5-minute installation
- 30-day free trial of Ring Protect
Amazon Fire HD 10 Tablet (Newest Gen)
10.1" vibrant Full HD screen, octa-core processor, 3 GB RAM, up to 13-hour battery life. Perfect for entertainment and productivity.
- 25% faster processor than previous generation
- 10.1" 1080p Full HD display
- Up to 13-hour battery life
- 5 MP front-facing camera
- Alexa voice control built-in
Amazon Fire TV 43-inch Omni QLED Series 4K
UHD Smart TV with Dolby Vision IQ, hands-free Alexa control. Stunning 4K Quantum Dot Display for brilliant colors.
- Stunning 4K Quantum Dot Display (QLED)
- Dolby Vision IQ and HDR10+ Adaptive
- Hands-Free TV with Alexa
- 4 HDMI inputs for all your devices
- Fire TV Ambient Experience
Amazon Fire TV Stick 4K (Newest Gen)
Supports Wi-Fi 6, Dolby Vision/Atmos, HDR10+. Advanced 4K streaming with improved performance and Xbox Game Pass support.
- Advanced 4K streaming performance
- Wi-Fi 6 support for smooth streaming
- Dolby Vision, HDR10+ and Dolby Atmos
- Xbox Game Pass Ultimate support
- Alexa Voice Remote included
Echo Dot Kids (Newest Gen)
Wi-Fi and Bluetooth smart speaker with Alexa. Includes 1 year of Amazon Kids+ content. Made for kids with parental controls.
- 1 year of Amazon Kids+ content included
- Easy-to-use parental controls
- Kid-friendly responses and content
- 2-year worry-free guarantee
- Privacy protection with microphone off button
📊 Quick Comparison
| Product | Original Price | Sale Price | Savings | Discount |
|---|---|---|---|---|
| Ring Battery Video Doorbell | £99.99 | £39.99 | £60.00 | 60% OFF |
| Fire HD 10 Tablet | £149.99 | £69.99 | £80.00 | 53% OFF |
| Fire TV 43" Omni QLED | £549.99 | £289.99 | £260.00 | 47% OFF |
| Fire TV Stick 4K | £59.99 | £25.99 | £34.00 | 57% OFF |
| Echo Dot Kids | £65.99 | £29.99 | £36.00 | 54% OFF |
❓ Frequently Asked Questions
Are these deals still available?
Yes, these Limited Prime Deals and Prime Exclusive Deals are available while stocks last. Prices and discounts can change at any time, so we recommend checking current availability on Amazon.
Do I need Amazon Prime to get these deals?
Yes, Amazon Prime membership is required to access these Limited Prime Deals and Prime Exclusive Deals. You can start a free 30-day trial if you're not already a member.
Are these the lowest prices ever?
These are among the lowest prices we've seen for these Amazon devices. The discounts range from 47% to 60% off regular prices.
Can I return items if I'm not satisfied?
Yes, all these Amazon devices come with FREE returns. Amazon offers a 30-day return policy for most items.
Important Information
Affiliate Disclosure: As an Amazon Associate, we earn from qualifying purchases. This means when you click on our links and make a purchase, we may receive a small commission at no extra cost to you. This helps us maintain this website and continue providing valuable deal information.
Price Disclaimer: Prices and availability are subject to change. The deals shown are accurate at the time of publication but may vary. Always check the current price on Amazon before purchasing.